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Other retailers at the hotel are women's fashion retailer Madewell, which opened its store Oct. Shinola Hotel is expected to open later this month. Madcap plans to employ 10-15 workers at the new shop. It will serve Liege-style waffles, housemade yogurt, granola bars and chocolate chip cookies. The Detroit menu - like its other locations - will feature an "open bar" atmosphere with all of the small-batch coffee and espresso essentials and a food program. The Detroit space is being designed by Grand Rapids-based designer Seth Herman, who has worked on the company's other locations and products. The Detroit location will generally be consistent with its other designs, but will have its own special flair, Mills said.

There will also be outdoor seating in the warmer months. In the Detroit location, owners aim for a spot where customers can quickly come and go, but also hang out with a book or laptop if they choose.

"The idea of the space is accommodating the fast-paced nature of downtown," Mills said. Hours also haven't been decided, but they will be similar to those in Grand Rapids, where shops are open daily 7 a.m.-7 p.m. "Just the energy of Detroit and what it's all about … We were honored by how we were received."Īn exact opening date has not been set, but Madcap is shooting for mid- to late January, Mills said. "Last year, we were in the holiday market at 1001 Woodward - really that moment crystallized it for us," Mills said. The new location will be the company's first outside of Grand Rapids, where it operates three shops. in the alley between John R and Grand River Avenue. Madcap will join Drought, which opened a juice store last week at 1435 Farmer St. The popular coffee shop company announced in October plans to open in the city but had not disclosed where. began this week, said Cal Mills, customer experience coordinator for Madcap. plans to open a new shop next month at the new Shinola Hotel development in downtown Detroit.īuild-out of the white-boxed Bedrock LLC space at 1413 Farmer St.